Maxia Media 
staff offer
more than
80 years'
in public
Maxia Media

About Us

Richard Eiswerth

With more than 30 years' experience in commercial and non-commercial broadcast management, engineering and production, Rich Eiswerth's ongoing success will help you build yours. He has worked at all levels of public broadcasting in a career grown from childhood curiosity and love of all things radio and TV -- from a one-time radio/TV board operator, show host and engineer to a leading voice as one of the industry's most ardent and outspoken representatives on behalf of non-commercial broadcasting. He is an active advocate and representative before Congress, state and local governments, tirelessly promoting the advantages and necessity of vibrant, publicly supported communications media.  

From small community to regional broadcasting strongholds, his work at NPR (National Public Radio) and CPB (The Corporation for Public Broadcasting), including his present work as CEO, president and general manager of one of the nation's most vibrant public broadcasting station groups - Cincinnati Public Radio - Rich Eiswerth understands the subtle and not-so-subtle changes evolving and permeating throughout the public media landscape.  
Rich also enjoyed teaching the next generation of media professionals as adjunct Professor of Communications at the University of Tampa, and in 2006, was called upon to testify before a Congressional committee on the impact of proposed music royalty fees on Internet Radio.

Under his leadership, public radio stations increased membership revenue by more than 300% and underwriting from corporate sponsors by 400%. He continues to launch and successfully execute major and planned giving programs, capital campaigns and facility relocation, renovation, construction and expansion. He generates ideas for special events and corporate partnerships that continue to gain attention and capture the imagination of the communities served by numerous broadcast entities. Through his influence and leadership, stations have experienced record cume, increases in audience time spent listening, market share and loyalty numbers. He implemented and now manages the nation's first full-time surround sound FM station, manages a network of five radio and online channels (including their HD broadcast counterparts) - and remains a national leader in the move to digital broadcast and online technology.

While at CPB, Rich Eiswerth d
managed an annual budget of $6+ million 
co-directed distribution of $300+ million in grants
supervised the Management Consulting Service
led the CPB Development Project, and
managed the System Development Fund.

Rich also formulated and implemented corporate policy regarding grant criteria, media utilization, system growth, and industry representation. As CPB’s primary liaison to 800+ television and radio stations, he provided assistance in areas of management strategies, board and community relations, marketing, production and programming, and staff development. Rich inspired and directed planning and production of public television and radio’s two major annual national program awards presentations. He consulted extensively with foreign broadcasters interested in learning about cable, television and radio in the United States. 

While at NPR, Rich Eiswerth was r
esponsible for marketing programs and services nationwide. While there, he served as NPR’s senior liaison to more than 400 member stations; directed the system-wide training initiative; represented member stations before CPB, the Federal Communications Commission, the Department of Commerce, and other federal agencies; and certified new stations for membership status. He created a comprehensive database on member station audience demographics, revenue, expenditures, staffing, promotional and production capabilities, and political representation.

Other recognitions:
Named a “Wizard of the Arts” by the
Cincinnati Enquirer
Chosen as one of the “Top 20 Arts Influentials” in Cincinnati by Cincinnati CityBeat
Selected as one of  “The 25 people who get things done in the local arts" by Cincinnati CityBeat
Named one of Greater Cincinnati’s “Power 100” (people who drive the agenda in the tri-state) by Cincy Business magazine
NPR, PRADO & DEI Station Manager of the Year (2001)
New York Festivals World Medal for Best Classical Format (2001)
Gabriel Award (2000)
Greater Cincinnati International Association of Business Communicators
Cincinnati Post-Corbett Award (2003)
Ohio Educational Broadcasting Awards (2004, 2003, 2002, 2000)
Silver Microphone Award (2002, 2001)
Bronze Quill Award (2000)
West Virginia Associated Press Award, Radio Documentary (1987)

Jack Dominic

Jack Dominic has worked in public broadcasting for more than 35 years and currently serves as Station Manager of CET in Cincinnati and Chief Technology Officer for Public Media Connect, an organization incorporated in 2009 to operate CET in Cincinnati and ThinkTV in Dayton.

Jack has wide experience in developing innovative projects that leverage the mission of public telecommunications with emerging technologies.  He was President of Facet Communications, a for profit subsidiary of CET that provided satellite videoconferencing to the consumer products business and the health care industries. That service now has developed into a successful fiber optic based service based at CET.

Jack was a founding steering committee member for NetWellness, one of the fist online medical information portals on the web sponsored by the University of Cincinnati and Case Western Reserve University.

He was part of a team developing a pioneering project at the Smithsonian Institution, serving on the Management Committee of the CPB-Funded National Demonstration Lab for Interactive Technologies. That group developed several concepts that later were incorporated into services like Google Earth. 

Most recently Jack served on the Open Mobile Video Coalition Technology Committee. That group was responsible for setting national standards for mobile and hand held devices that use the digital television broadcasting bit stream.

Jack Dominic has served on the adjunct faculty of Northern Kentucky University, has lectured at the University of Cincinnati, The College of Mt. St. Joseph where he served on the Educational Technology Committee. He has developed a very popular “Current Issues in Telecommunications Curriculum.” He is a much sought after speaker and lecturer specializing in explaining complex technologies to non technical audiences.

Susan Eiswerth

It's no wonder that someone with an abiding love for public broadcasting and a colorful array of talents cultivated in the field of non-profit media and the arts would find herself teamed up with a media industry leader such as RIch Eiswerth. You might say it was in her blood. Her mother, a radio show host, would bring Susan to the studios of WCNY in Upstate New York to volunteer in both the TV and radio studios. From there, her desire to incorporate Public Relations into helping numerous not-for-profit entities grew beyond the walls of a studio sound booth.

Today, Susan's  involvement as a distinguished public relations professional and award-winning voice-over artist has helped numerous not-for-profits build their own plan for awareness and growth.

Susan is an award-winning executive with extensive background in nonprofit organizational development, public relations, sales & marketing, fundraising and communications. She is a knowledgeable media consultant, helping groups with limited budgets manage costs and utilize all the "free" connections available to help build awareness. She is a successful, articulate communicator, skilled in cultivating positive PR and motivating administrative staff, sales teams, board members and volunteers. Accomplished in fundraising/special events, she provides leadership and guidance to maximize public awareness and support of nonprofit institutions.  Through Maxia Media and her own company - Plain Talk
PRoductions - Susan Eiswerth offers

  • Award-winning voice-over and narration
  • PR expertise generating multifaceted media interest of nonprofit news for print, broadcast and online media.
  • A strategic planner/facilitator inspiring PR ideas to foster community and corporate partnerships.
  • Guest speaker/presenter for public/educational institutions including AFP – Association of Fundraising Professionals Annual Conference, Xavier University PR graduates, Rotary International, Cincinnati Institute of Fine Arts/Fine Arts Fund.
  • Senior Consultant – Skystone Ryan, Inc., an international philanthropic development firm headquartered in Cincinnati. Senior consultant for Public Relations.

Providing public relations, fundraising, educational and development guidance to clients in the not-for-profit sector. Independent practitioner of public relations for the arts, entertainment, and educational organizations.

Clients have included C-SPAN (Washington, DC), The Resurrection Dance Theater of Haiti (Haiti), Red Wolf Sanctuary (Indiana), Chicamicomico Life Saving Station (North Carolina), Cooperative for Education (Cincinnati, Guatemala), the Cincinnati Contemporary Arts Center, Ballet Theater Midwest (Columbus), American Mortgage Services Co., ZQI, Inc., Greater’s Ice Cream, Matthew: 25 Ministries, the 2004 and 2005 midwest Tour of The Soni & Peter Story, the Grand Opening of the National Underground Railroad Freedom Center, Airwaves Kite Festival, The Munch Crunch Bunch Project, and the Cincinnati World Affairs Council.

Recipient, 2003 Classic Telly Award. Script writer and co-producer of Ballet Russe de Monte Carlo – an historical dance film presented in conjunction with the opening of the Cincinnati Ballet’s 2002 Season and acclaimed in The New York Times, The New York Post and various national and international arts periodicals (Category: Film/Video).

Addy Award, Voice-Over talent. Commercial by Robert George Productions.

Founding Charter Member, NSFRE – National Society of Fundraising Executives, Charleston (WV) Chapter.


Richard Eiswerth  Jack Dominic   Susan Eiswerth

What can we do for you and your station?

  • Save you valuable time and money
  • Conserve limited resources
  • Encourage productivity
  • Offer actionable, results-driven recommendations  for improved performance
  • Provide fast, confidential service
  • Apply proven techniques for success
  • Develop Growth Management strategies to build your team

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